You know how it feels when you slip into a pair of shoes that just gets you? That’s the moment we live for at LaceUp. It all started back in 2018, when our founder, Jamie, was on a hiking trip with friends. Halfway up the trail, his boots fell apart—literally. Frustrated but inspired, he spent the next six months obsessing over materials, designs, and what makes footwear truly reliable. By the time he’d prototyped his third pair, friends were begging for their own. Fast forward to today, and we’re still that same passionate team, just with a lot more happy customers.
Honestly? We think shoes should do more than look good. They should adapt to your life, whether you’re chasing deadlines or chasing sunsets. That’s why we test every design in real-world chaos—from cobblestone streets to muddy trails—because comfort isn’t something you should notice until it’s not there. And sustainability? It’s not just a buzzword for us. We work with factories that recycle 90% of their water and use plant-based dyes. (Turns out, eco-friendly can still be ridiculously stylish.)
Remember that feeling as a kid when new shoes made you run faster? We’re here to bring that back—for everyone. Because let’s face it: life’s too short for blisters or boring designs. When a teacher from Ohio emailed us saying her students finally stopped complaining about foot pain during recess, we knew we’d gotten it right. That’s the magic we chase: creating shoes that disappear into your day, in the best way possible.
We don’t just make shoes—we solve problems. Like that time a nurse told us her 12-hour shifts destroyed her arches, so we added memory foam that molds to your foot over time. Or when hikers begged for traction that actually works on wet rocks (took us 11 tries to nail that one). Our secret? We listen. Scroll through our reviews and you’ll see phrases like “like walking on clouds” or “survived my toddler’s birthday party”—that’s what keeps us up at night (in a good way).
P.S. Still not convinced? Try a pair for two weeks. If you don’t love them, we’ll take them back—no questions asked. Because trust us, once you experience the difference, you’ll wonder how you ever settled for less.
